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Pay It Forward: Why Book Reviews Matter

Pay It Forward: Why Book Reviews Matter

by HeidiRich | Oct 13, 2026 | Sales and Marketing, Visibility & Promotion.

and How Authors Can Support One Another Without Trading Reviews Building a culture of honest reviews, generous readers, and meaningful author connections. What if one of the best ways to encourage more reviews for our own books was to stop thinking about getting...
STAR Month™: One Reader. One Review. One Difference.

STAR Month™: One Reader. One Review. One Difference.

by HeidiRich | Oct 2, 2026 | Author Collab, Visibility & Promotion.

Every author knows the feeling. A reader tells you they loved your book. They send you an email about it. Mention it in a conversation. Post a photo holding it. Tell you which chapter made them think, laugh, cry, take action, or see something differently. And then...
The Hidden Psychology Behind Why Readers Choose (and Remember) Your Book

The Hidden Psychology Behind Why Readers Choose (and Remember) Your Book

by HeidiRich | Sep 20, 2026 | Author Collab, Visibility & Promotion.

Every day, your brain makes thousands of decisions without you consciously working through the pros and cons of each one. What to eat, which route to drive, whether to trust a stranger, whether to buy a book. Psychologists call the mental shortcuts behind these fast...
Before Your Book Is Published: Give Your Book a Runway Before You Give It a Launch

Before Your Book Is Published: Give Your Book a Runway Before You Give It a Launch

by HeidiRich | Sep 1, 2026 | Visibility & Promotion.

There is a moment almost every author dreams about. The manuscript is finished. The edits are complete. The cover looks beautiful. The files have been uploaded. And finally, after months—or sometimes years—of work, the book is published. Then comes the question: Now...
From Page to Platform: A Practical Guide for Emerging Authors and Story-Driven Speakers

From Page to Platform: A Practical Guide for Emerging Authors and Story-Driven Speakers

by Todd Michael | Aug 27, 2026 | Author Collab, Visibility & Promotion.

Over the past several weeks, I have been attending the IIBA Authors Business Builder classes, a program that helps authors think beyond the book and build a sustainable, intentional business around their message. Through those sessions, I began to understand speaking...
Can You Judge a Book by Its Cover? Your Readers Probably Do

Can You Judge a Book by Its Cover? Your Readers Probably Do

by HeidiRich | Aug 20, 2026 | Book Design & Branding, Visibility & Promotion.

We’ve all heard the old saying: Don’t judge a book by its cover. It’s wonderful advice when we’re talking about people. When we’re talking about actual books? I’m not so sure. Walk through a bookstore and notice what makes you stop....
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  • Off the Page: Dr. Bhavani Seethamraju on Sleep, Healing, and Listening to the Body

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